Measurement you can actually trust.
Broken pixels, double counting and numbers that don't match between platforms cost more than bad creative. We audit and rebuild tracking so every platform, and your client, reads the same numbers.
Everything you need, nothing you don't.
A fixed-scope project, agreed before we start, then documented and handed over.
- Pixel, Floodlight and tracking point audit
- Conversion setup: CM360, Adform, DV360, TTD and GA4
- Server-to-server postbacks and offline conversions
- Consent and CMP compatibility checks
- Discrepancy analysis between ad server, DSP and site
- Tracking plan documented per client
Measurement you can defend in front of a client
When the ad server says one thing, the DSP another and the client's analytics a third, every optimisation decision and every client review is built on sand. Tracking & Measurement is the project that audits what actually fires, fixes it, and reconciles the numbers so all three agree within a known tolerance.
The audit covers every pixel, tag, Floodlight and tracking point in play: what fires on which pages and events, what double counts, what is blocked by consent, and what never fires at all. We then rebuild or repair conversion setup across Campaign Manager 360, Adform, DV360, The Trade Desk and GA4, add server-to-server postbacks and offline conversion imports where the client needs them, and test end to end with real conversions before signing off.
The deliverable is a tracking plan per client: every event, where it fires, which platform it feeds and what it is used for, written so both your team and the client can follow it. It is the foundation for Delivery & Optimisation, because bidding is only as good as the conversion signal behind it.
Four steps. No surprises.
Audit
Every tag, pixel and conversion checked against what actually fires.
Fix
Rebuild or repair tags, conversion actions and postbacks.
Verify
Test conversions end to end and reconcile the numbers across platforms.
Document
A tracking plan your team and your client can both follow.
Questions agencies ask before they book.
A crawl and manual test of every tag, pixel and Floodlight on the site and in the ad platforms: what fires, when, with what parameters, and what double counts or is blocked. You get a findings list ranked by impact.
Usually a mix of attribution windows, view-through versus click-through, consent blocking, duplicated tags and time zones. Some difference is normal; the goal is a known, explained gap, typically under a few percent for clicks.
Yes: postbacks from the client's backend or CRM into the ad platforms, and offline conversion imports, so conversions that happen away from the browser still reach the DSP.
Campaign Manager 360 Floodlights, Adform tracking points, DV360 and The Trade Desk conversions, GA4 events, Google Tag Manager, and consent platforms such as OneTrust and Cookiebot.
Separate services. Add one when you need it.
Platform Setup & Migration
DSP, ad server and seat setup that scales, or a clean move between platforms.
Learn more →DCO Builds
Dynamic creative with custom decisioning, built natively in your DSP.
Learn more →Creative Ops
HTML5 production, rotations and refresh cycles, with testing built in.
Learn more →Managed Ad Ops
Trafficking, tagging, QA and launches, run by senior people under your brand.
Learn more →Talk to us about Tracking & Measurement.
A free 20-minute call. We look at your setup and tell you what we'd do. No pitch.