Campaigns that deliver to plan.
We watch pacing, spend and performance every day and act on it: budget moves, bid and frequency changes, inventory and audience optimisation. Every change is logged so you can see what we did and why.
Everything you need, nothing you don't.
A monthly retainer scoped to your volume, run by senior people in your tools.
- Daily pacing and spend monitoring
- Budget reallocation against KPIs
- Bid, frequency and inventory optimisation
- Discrepancy tracking between ad server and DSP
- Automated alerts for under- and overdelivery
- Optimisation log shared with your team
Campaigns watched every day, with every change logged
Underspend found at month end, overpacing that burns budget in the first week, a discrepancy between the ad server and the DSP that nobody reconciled: these are delivery problems, and they are usually caused by nobody having time to look every day. Delivery & Optimisation is the retainer that puts someone on it daily, with automated alerts underneath so nothing drifts for long.
Each live campaign gets a baseline: budget, flight dates, KPIs and current delivery. From there we monitor pacing and spend, move budget between line items and tactics against the KPIs, tune bids, frequency caps, inventory and audiences, and track discrepancies between ad server, DSP and site analytics. Every change is written into an optimisation log your team and your client can read, so there is a trail of what was done and why.
The service runs on DV360, The Trade Desk and Adform for display and video, and on Google Ads for YouTube where the client's video sits there. It pairs naturally with Tracking & Measurement, because optimisation is only as good as the conversion data behind it, and with Reporting & Dashboards, which turns the same numbers into client-ready reporting.
Four steps. No surprises.
Baseline
KPIs, budgets and current delivery for every live campaign.
Monitor
Automated pacing and anomaly alerts on every line item.
Optimise
Daily changes against the plan, every one logged.
Report
Weekly notes on what moved and what's next.
Questions agencies ask before they book.
Pacing against flight and budget, spend by line item, delivery against KPI, frequency, inventory and audience performance, and discrepancies between the DSP and ad server. Automated alerts cover under- and overdelivery between checks.
DV360, The Trade Desk and Adform for display, video and CTV, and Google Ads for YouTube. Other DSPs by arrangement.
Yes. Every optimisation is logged with the reason, and you get weekly notes on what moved and what is planned next.
We track and reconcile them as part of the retainer. Where the root cause is a tracking or setup fault, we fix it under Tracking & Measurement or Platform Setup.
Separate services. Add one when you need it.
Managed Ad Ops
Trafficking, tagging, QA and launches, run by senior people under your brand.
Learn more →DCO Builds
Dynamic creative with custom decisioning, built natively in your DSP.
Learn more →Creative Ops
HTML5 production, rotations and refresh cycles, with testing built in.
Learn more →Platform Setup & Migration
DSP, ad server and seat setup that scales, or a clean move between platforms.
Learn more →Talk to us about Delivery & Optimisation.
A free 20-minute call. We look at your setup and tell you what we'd do. No pitch.