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Built for agencies.
Proven in production.

Each case study is filed under the service that delivered it. Filter by the one you're looking at.

Case Studies

Automation & ad ops results.

Real outcomes from real agency workflows. Manual hours eliminated, errors caught, ROAS improved.

Automation & API

Automated Adform Tagging & Trafficking

Problem

An ad ops specialist was spending 3+ hours every day on manual tagging, trafficking, and campaign setup in Adform. Tracking tags applied by hand based on client, campaign type, and placement rules. Repetitive, error-prone, and burning senior resource time.

Solution

Built a custom automation system that handles tagging, trafficking, and campaign setup rules automatically. Tags are applied based on predefined rules per client and campaign type, trafficking workflows run on schedule, and the entire process requires zero manual input.

Results
  • 3 hours per day saved for ad ops specialist
  • Eliminated human error in tag application and trafficking
  • Rules easily updated per client without code changes
  • Ad ops team freed up for strategic work
data-tag="adform" /audit?qa=true cid:auto_177 /traffic/auto rule:client.A
3h/day
Manual work eliminated
Automation & API

API-Powered Banner Upload & Clicktag System

Problem

Uploading custom banners and trafficking clicktags in Adform was a tedious, repetitive process. Each banner needed manual upload, clicktag assignment, and QA across dozens of creatives per campaign. 7+ hours a week spent on work that could be automated.

Solution

Built a custom API system that automates banner uploads and clicktag trafficking directly into Adform. Creatives are processed in bulk, clicktags are assigned automatically based on campaign rules, and everything is QA'd programmatically before going live.

Results
  • 7 hours per week saved on banner trafficking
  • Bulk upload and clicktag assignment via API
  • Automated QA catches errors before go-live
  • Scales to any volume without extra headcount
Source
API
Adform
7h/week
Banner trafficking automated
DCO Builds

DCO Scaling from Top Performers

Problem

High-performing static HTML5 banners were stuck as single variants. Scaling them into dynamic creative for refined audience messaging meant weeks of manual creative production.

Solution

Built an automated pipeline that converts top-performing programmatic HTML5 banners into DCO templates. Feed-driven variants are generated automatically with refined messaging per audience segment.

Results
  • Increased ROAS through refined messaging
  • Creative production time cut from weeks to hours
  • Top performers automatically scaled across segments
  • Continuous optimisation loop built into the workflow
ROAS ↑
Through refined DCO messaging
Reporting & Dashboards

Automated Stakeholder Dashboards

Problem

Creative reports for stakeholders were being assembled manually every week. Pulling data, formatting, adding commentary. 2+ hours per week of repetitive work that nobody enjoyed.

Solution

Custom-built dashboards that pull live data and update daily. Tailored to each stakeholder's exact needs. No generic templates, no CSV exports, no manual formatting.

Results
  • 2 hours per week saved on reporting
  • Stakeholders get daily updates instead of weekly
  • Custom-built for specific business requirements
  • Self-serve access, no more report requests
2h/week
Reporting fully automated
Delivery & Optimisation

Programmatic Alert System

Problem

Campaign issues like impressions with no clicks, performance drops, or misconfigured line items were going unnoticed for days. By the time someone spotted it, budget had been wasted and client trust damaged.

Solution

Built a custom alert system that monitors campaigns in real-time for anomalies. Impressions but no clicks, sudden performance drops, pacing issues, and setup errors. Alerts fire to Telegram and Slack channels visible to the whole team.

Results
  • Errors caught within minutes, not days
  • Custom alert rules per campaign and client
  • Team-wide visibility via Slack and Telegram
  • Prevented budget waste from undetected issues
Minutes
Not days · detection
Creative Ops

Agentic Banner Loop

Problem

Finding what creative works, scaling it, and cutting losers is a manual, slow process. Competitor creative intelligence was non-existent. Teams were guessing instead of testing systematically.

Solution

Built an agentic loop that identifies high-performing static ads, scrapes competitor creatives from multiple data sources, automatically scales the best performers, removes underperformers from campaigns, and tests different copy and visual styles on the winners.

Results
  • Automated creative testing at scale
  • Competitor creative intelligence built in
  • Lowest performers automatically removed
  • Copy and style variations tested continuously
AI
Autonomous
Creative scaling loop
More solutions

More ways we can help.

Every agency has different bottlenecks. Here's what else we build.

Pixel & Conversion Audit

Automated crawling and validation of tracking pixels, conversion tags, and attribution setup across your entire campaign portfolio.

Feed Management & Enrichment

Automated product feed processing. Cleaning, enrichment, and transformation for DCO and catalogue campaigns across platforms.

Pacing & Budget Automation

Scripts that monitor delivery pacing across campaigns and auto-adjust budgets to prevent under or overspend without manual intervention.

Managed Trafficking

End-to-end campaign trafficking as a service for agencies. Setup, tagging, QA, and go-live. Handled so your team doesn't have to.

Managed Programmatic Buying

Hands-on DSP buying and optimisation for agencies who need experienced traders without hiring full-time. Adform, DV360, TTD.

Managed Reporting

Ongoing reporting handled for your agency. Performance decks, client-ready dashboards, and insights delivered on schedule. White-labelled.

Ready to see what we can build for you?

Book a free 20-minute call. We'll look at your setup and show you what's possible.